JN

Social Value.

Place & Purpose.

Independent consultant in social value, place-based strategy and cross-sector partnerships — working with developers, councils and cultural institutions across London and the UK.

15+
Years
RICS Award
FRSA
Fellow RSA
Selected clients
MobiliseBritish LandGreater London AuthorityNational Portrait GalleryV&AFuture of LondonLB HackneyLB KingstonLB EalingHere EastAugarde & PartnersPocket Creatives

About

Strategy that works for communities and businesses

I’m an independent strategic consultant specialising in social value, place-based strategy and cross-sector partnerships. I advise private developers, public bodies and cultural institutions to make confident decisions and deliver programmes that balance commercial priorities with long-term social outcomes.

“I’m often brought in where complexity, multiple stakeholders and delivery risk need careful navigation.”

I established JN Consulting in 2021 after six years as Head of Community & Partnerships at Here East, leading organisation-wide social impact strategy across a major London innovation campus. Before that, a decade across arts education, youth engagement and central government.

Designation

FRSA — Fellow, Royal Society of Arts

Recognition

2× RICS Social Impact Award — Regional & National

Trustee

Badu Sport

Based

London, UK

Services

What I do

01

Social Value Strategy

Clear, practical social value frameworks — no jargon. From S106 alignment and bid development to long-term roadmaps. I help organisations embed meaningful social impact tied to genuine community need.

02

Community Engagement & Partnerships

Multi-stakeholder engagement, partnership brokering and community-led approaches. Connecting businesses, public bodies and communities to build trust and sustainable, long-term programmes.

03

Programme & Project Management

End-to-end delivery management, de-risking and evaluation. I bring structure and clarity to complex, multi-partner projects from concept through to outcomes reporting.

04

Advisory & Thought Leadership

Strategic recommendations, facilitation, narrative development and cross-sector insight. Translating policy ambition into practical, deliverable guidance for public and private sector clients.

Selected work

Recent projects

2022 – Present

Mobilise

Associate Consultant

Social value and engagement strategy for large-scale regeneration, including Cambridge Road Estate (LB Kingston) and Viva Slough. Resident engagement, bid development and programme design support across multi-partner projects.

Social Value Regeneration Resident Engagement
2022 – 2023

British Land

Community Consultant

Community and social value strategy for the regeneration of Ealing Broadway. Aligned S106 obligations with local outcomes and embedded community priorities into live development programmes.

Community Strategy S106 Placemaking
2022 – 2023

Greater London Authority

CEZ Project Support

Led stakeholder engagement and co-developed the Action Plan and Strategy for the Greenwich Creative Enterprise Zone pilot. Supported the GLA Knowledge Exchange Forum across London boroughs.

Stakeholder Engagement Creative Economy Strategy
2022

National Portrait Gallery

Freelance Project Manager

Strategic recommendations for the Adult Public Programme ahead of the Gallery’s 2023 reopening — benchmarking national and international practice to inform senior decision-making on programming and partnerships.

Cultural Strategy Research Advisory

Testimonials

What clients say

Micah Gold

Director, Mobilise

Jasel was an invaluable associate on the SNG Power Up Programme, supporting Mobilise’s capacity-building work with Viva Slough. She brought a strong focus on development, social value and commercial strategy, delivering a crucial strategy workshop and analytical report that gave Viva Slough a clear Strategic Priorities Framework. Her expertise was instrumental in setting this key anchor organisation up for its next phase — I highly recommend her.

Charli Bristow

Greater London Authority

Jasel’s professional experience spans culture, regeneration and development, connected by the thread of delivering better places for the people that use them. We worked together on the action plan and strategy for London’s first private sector-led Creative Enterprise Zone on the Greenwich Peninsula. She brings real empathy, creativity and joy — strategic and insightful, but always leading with her values. I highly recommend the experience of working with Jasel.

Also building

Building a food brand rooted in heritage

A baby food brand born from personal experience. Cereal blends for babies and toddlers from 6+ months — naturally rich in iron, calcium and fibre, with no added sugar or preservatives. In a UK market dominated by oats, sugar and convenience pouches, this offers something genuinely different.

In development · pre-launch

What makes it different

  • No added sugar, preservatives or fillers — just clean, whole-grain ingredients
  • Designed for 6+ months, supporting the critical weaning window
  • Rooted in South Asian food heritage, with broad appeal for all families

Get in touch

Let’s talk about what you’re working on

Whether you have a project in mind, want to explore a social value strategy, or want to discuss early years food — get in touch directly.